Ashiana Housing Sells 168 Units for ₹403 Crore in Kid-Centric Project “Ashiana Amarah” in Gurugram
Ashiana Housing, a renowned real estate developer, has announced the sale of 168 housing units in its kid-centric project “Ashiana Amarah” in Gurugram, Haryana. The sale, amounting to ₹403.49 crore, represents a significant achievement for the company, showcasing the growing demand for specialized residential projects that cater to the unique needs of families and children. The project is part of the developer’s broader portfolio of family-friendly homes and is a reflection of Ashiana’s focus on creating living spaces that emphasize child development and safety.
Overview of Ashiana Amarah
The project, Ashiana Amarah, is located in Sector 93, Gurugram, and spans across 22 acres of land. The company’s statement reveals that out of the total 280 units available in Phase 4 of the project, 168 units have already been sold. These units are primarily premium 3 BHK apartments, with a total saleable area of 4.95 lakh square feet. The mean valuation of the residential units indicates a pronounced demand for high-quality accommodation within one of the most coveted areas of the National Capital Region (NCR).
The company emphasized that Ashiana Amarah is a kid-centric housing complex, meaning that the entire project is designed with the needs of children in mind. The residential complex encompasses a diverse array of amenities conducive to child development, educational environments, and recreational spaces, thereby rendering it an exemplary setting for families who place a premium on the developmental progress and overall welfare of their offspring.
Focus on Child-Centric Design
What sets Ashiana Amarah apart from traditional residential complexes is its focus on kid-centric living. These types of housing projects are built around the philosophy of addressing the specific needs of children. The initiative encompasses amenities that promote the holistic development of children, including play environments, engaging educational zones, and areas specifically crafted for leisure pursuits The overall design prioritizes safety, with the aim of creating a secure environment where children can explore, learn, and play within the confines of the gated community.
Moreover, Ashiana Amarah boasts a 30,000-plus square feet clubhouse as part of its Phase 4 development. The clubhouse offers recreational activities, sports facilities, and social spaces, catering not only to children but also to the entire family. The prioritization of establishing a comprehensive and harmonious environment within the community serves as a significant attraction for families seeking an equilibrium between accessibility and overall quality of life.
Demand for Kid-Centric Projects
The success of the sales in Ashiana Amarah highlights a growing trend in India’s real estate market towards specialized housing. Kid-centric homes are becoming increasingly popular as families look for residences that provide more than just a place to live. These projects offer a nurturing environment where children’s needs are at the forefront, creating a more holistic living experience for families.
Ankur Gupta, Joint Managing Director of Ashiana Housing, expressed his satisfaction with the response to Phase 4 of Ashiana Amarah. “We are delighted by the positive response to Phase 4 of Ashiana Amarah. The successful booking of 168 units out of 280 within such a short span highlights the growing appeal of our kid-centric homes,” Gupta said in a statement. The rapid sale of these units underscores the appeal of kid-centric living in an increasingly competitive housing market.
Ashiana’s Expanding Portfolio of Kid-Centric Projects
In addition to Ashiana Amarah, Ashiana Housing has several other kid-centric projects in its portfolio, including Ashiana Town in Bhiwadi and Ashiana Umang in Jaipur. These initiatives constitute a component of the corporation’s strategic framework aimed at capitalizing on the escalating demand for housing that caters to family needs, particularly in urban areas where the processes of urbanization and the necessity for environments conducive to child development are increasingly prevalent.
Established in 1979, Ashiana Housing Ltd has developed a reputation as a reliable and innovative real estate developer, with a presence in nine cities across India. Throughout the entirety of its operational endeavors, the organization has formulated and executed over 23 million square feet of real estate, which includes both residential and commercial domains.
Real Estate Trends in Delhi-NCR
The sale of units in Ashiana Amarah comes at a time when the real estate market in the Delhi-NCR region is experiencing a surge in activity. According to a report by JLL (Jones Lang LaSalle IP, Inc), the first half of 2024 saw significant growth in the housing market, with Gurugram accounting for 55% of the new launches in the region. Noida followed with 35% of new projects, indicating a robust demand for housing in both cities.
The geographical closeness of Gurugram to the national capital, coupled with its swiftly advancing infrastructural developments, has positioned it as a highly sought-after locale for prospective homeowners. As a result, the region has witnessed a surge in both premium and specialized housing projects, including kid-centric homes like Ashiana Amarah.
Conclusion
The success of Ashiana Housing’s kid-centric project, Ashiana Amarah, reflects the growing demand for residential complexes that offer more than just housing. With a focus on creating safe, enriching environments for children and families, Ashiana Amarah has tapped into a niche but rapidly growing market. The sale of 168 units in Phase 4 of the project is a testament to the appeal of this unique approach to real estate development. As urbanization continues to reshape cities like Gurugram, projects like Ashiana Amarah are setting the standard for family-friendly living spaces.
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